You are competing with companies that have a department for this
They have a team for retailer admin, a team for promotion analysis and a team for trade communication. You have you, and a founder filling in new line forms on a Sunday. Give us four weeks and the machine takes that part.
What we’d build for you
We pick three processes in the first week, from wherever your hours actually go. We have sold revenue growth management into this category and one of us was a data scientist at Nestlé, so we are not learning how your business works on your time. These three come up almost every time.
Retailer forms and product data
Ever filled in the same new line form for the third time this month, from the same data, by hand?
Your product data lives in one place: dimensions, barcodes, case configurations, allergens, claims, shelf life, imagery. The system fills the retailer forms and the portal fields from it, in whatever shape that particular buyer demands. Half a day becomes ten minutes, and your answers stop quietly disagreeing with each other across accounts.
Promotion planning and post-promo reviews
Ever run a promotion and only worked out months later whether it actually made you any money?
The system reads your own sell-out data, your own trade terms and everything you have run before, and puts the result of a promotion in front of you while you can still do something about it. Then it drafts the next plan from what worked. This is the work we used to sell as revenue growth management, running on your numbers instead of a deck.
Buyer and distributor communication
Ever written the same trade terms email eleven times with a different name on top?
Category updates, range review support, distributor briefings and the follow-up after a buyer meeting get drafted from your own numbers and your own terms, with the right figures for the right account already in them. You read it, you fix the one line only you would know to fix, you send it.
The part that worries you
Your pricing and your trade terms are the most sensitive things you own. Here is how we handle them.
Your commercial data does not leave your accounts
Trade terms, cost prices and margins stay in your own systems, in your own tenancy. We build on top of them. Nothing gets copied out somewhere else to make an automation work.
Nothing reaches a buyer unread
Every automation ships with checks built in, and a person signs off before anything goes to a retailer or a distributor. The system drafts. Your people decide.
It uses your numbers, not a plausible guess
Figures come out of your data, not out of a model inventing something that reads well. If the number is not in your systems, the draft says so instead of filling the gap. That is the difference between a tool you can send and a tool you have to check line by line.
Your team does not have to change how they work
There is no new platform and no new process to enforce. It sits underneath the spreadsheets and the inbox they already have open all day. If they ignored the last thing you rolled out, they will not notice this one until it gives them a Sunday back.
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Tell us a little about your business. You get your AI plan within 48 hours, and it’s yours whether or not we ever work together.